An innovative, patented product deserved an extraordinary setting.
BLOKTHERM – thermal insulation systems. The brand owners, wanting to cope with the current market situation, decided to refresh their image and strongly enter the thermal insulation market.
Our task was a thorough analysis of the competition (including a SWOT analysis), a vision of the exhibition of competitive products in their distribution places and comprehensive Product Branding, including labels, catalogues, product naming and website design. As part of the brand refresh, we have also prepared a comprehensive visual identification system, including promotional materials, company documents and vehicle wrap design. The goal presented to us was simple - the products must stand out from the competition, and the graphic design must communicate their use in a simple and clear way. BLOKTHERM is supposed to be just... hot!
Red-orange gradient, strong typography and clean forms. A product that should stand on its own, without additional decorations. Consistency, cohesion, character and individualism.
Project created together with przereklamowani.pl
