The fun begins where the standards end.
SVOBODA real estate park goes beyond the limits of ordinary agency, inviting you to a world where real estate is more than just four walls.When we started talking about changing the identity, we knew that it would be more than just painting the wall a new color. SVOBODA, although firmly rooted in the world of real estate, needed a spark that would arouse interest among customers looking not only for a roof over their heads, but also for a real home refuge.
Our task was not so much to build the brand from scratch, but to make precise but significant changes that would completely change the character of the brand. The "less is more" approach turned out to be the key to success. We focused on small but effective improvements that gave the SVOBODA brand a new, fresh visual identification, becoming more accessible and user-friendly.Full branding package? Of course! From logo design, through advertising materials, to the design and implementation of a new website - we left nothing to chance. Each element has been carefully considered to harmonize with the new brand philosophy, which now says: "Come with us to find a home you will love."
The visualizations of the new SVOBODA brand reflect this slight but significant turn towards modernity and accessibility. SVOBODA has undergone a metamorphosis from a real estate agent into a friendly guide to the world of ideal living spaces. If you think that rebranding is only about changing colors and fonts, we invite you to the world of SVOBODA, where every change, although it may seem small, brings a huge power of freshness.The effect of our work shows that even a minor facelift can result in a complete revolution in the perception of the brand. SVOBODA real estate park now shines with new light, attracting customers who are looking not only for a roof over their heads, but also for a place that says: "here I am free, here I feel free!".
Project created together with przereklamowani.pl
