Power of flavors, power of colors. well, THAT'S cool!
How to convince young people to eat chickpeas? Let's make delicious hummus, give it the right flavor and pack it in interesting packaging. These are the three values that guided the Humme brand when creating its main product. It was supposed to be funny, it was supposed to be colorful, it was supposed to be cool. Humme "winks, winks" at every consumer with interesting graphics, bright colors and funny flavor names.
Hummus can be freely expanded with additional flavors thanks to the wide range of colors. An additional elements that builds the entire visual communication on the Internet are flying (a bit retro-style) graphics.
Humme is for young people and that's cool!
